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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. What are your top 3 tips to help business to business companies tackle the art of innovation?

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Will Traditional, Social Media Blend?

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Book Review: The Social Employee

Webbiquity

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising. Those voices collectively shape the brand.