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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

B2B: Abbreviation for business-to-business. business-to-business: hyphenated (abbreviation: B2B). clickthrough (n., Examples: The company’s online ads consistently earn a high clickthrough rate. SMB: Abbreviation for small and medium-size business (plural: SMBs). No periods. Note hyphen.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. CTR: Clickthrough Rate. SMB: Small-to-Medium Business. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Examples: Salesforce.com, Google.

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The Big List of Content Marketing Acronyms

Brandpoint

B2B: Business-to-Business. CTR: Clickthrough Rate. SMB: Small- to Medium-sized Business. In the world of marketing, a small- to medium-sized business is a category that may be targeted for its unique needs and goals, which differ from a larger corporation.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 15) Clickthrough Rate (CTR). 81) Small-to-Medium Business (SMB). Learn more about how marketers can use APIs here. 16) Closed-Loop Marketing. 82) Smarketing.