30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
Webbiquity
DECEMBER 10, 2013
B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( How Blogging Used in Content Marketing? Cox Business ).
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