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25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Test out different image types to see what strikes your readers' fancy. Sup with that?

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Why the Blog Post Is the New Ad Unit

Hubspot

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. Ever try sharing a banner ad?

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). 6) Blogging. Learn how to run A/B tests here.).

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

So when those 69% of people try to find you in social networks so they can reach out, make sure you're impossible to find -- because you're not there at all. Even if you are hanging out where your target audience does, you should probably just ignore the main tenet of social media -- being social. 6) Send out a tweet every 30 seconds.