Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. How much can you spend to generate a qualified lead and convert that lead to a customer? A good CPO is different for every company and should be based on your unit economics. How to look at the data.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. How much can you spend to generate a qualified lead and convert that lead to a customer? A good CPO is different for every company and should be based on your unit economics. How to look at the data.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Lenny's Newsletter

AUGUST 8, 2023

The founder of CRED, Kunal Shah , has a great framework for evaluating potential new solutions, called Delta-4: What would a customer rate the existing solution on a scale of 1 to 10? What would they rate your solution? equities in a fractional way, and an accounting staffing platform (which generated $200k of revenue!).

Startups 52

Startups Work Management CPO Enterprise Management 52