Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 112

Zoominfo

OCTOBER 6, 2020

You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation (and hopefully pipeline!). But, trust me, the team lead role, can work. And work well. Are There Risks Associated with A Team Lead Role?

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Zoominfo

OCTOBER 6, 2020

You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation — and hopefully pipeline. But, trust me, the team lead role, can work. And work well. Are there risks associated with a team lead role?

Sales Management 130

Sales Management Top of Funnel Lead Scoring Lead Ranking 130

Customer Experience Matrix

AUGUST 4, 2022

The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. Europe recently enacted its Digital Services Act and Digital Markets Act, which are squarely targeted at reducing the power of Big Tech. This means marketers have to look at new channels, which indeed are flourishing.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Unbounce

AUGUST 20, 2019

If you’ve ever failed in marketing, you’re not alone. And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. With that in mind, we asked 11 experienced marketers to share what they’ve learned from their past blunders. Jump Straight to a Lesson Learned from a Marketing Fail.

Planning 112

Planning Paid Search Agency Lead Scoring Lead Ranking 112

Webbiquity

JANUARY 4, 2022

startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively?

Enterprise Management 336

Enterprise Management Work Management Marketing Management Marketing Automation Services 336