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11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

Unbounce

As you’ll see, getting it wrong helped them grow their business, develop a customer-focused philosophy, improve their abilities as a leader, and much more. Even though the difficulty score was low, the linking root domain numbers were off the charts. Develop Buyer Personas to Inform Your Marketing.

Planning 112
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

The overall goals of the SOC project were to: 1) perform a comparative analysis of collaboratory projects, 2) develop theory about this new organizational form, and 3) offer practical advice to collaboratory participants and to funding agencies about how to design and construct successful collaboratories. Use of Landscape Samples.