Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. Events or assets managed in other systems can also be tagged with a journey stage and channel.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Online Marketing Institute

JULY 31, 2009

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40