Remove Budget Programs Remove De-duplication Remove Fulfillment Remove Segmentation
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Building Your B2B Marketing Database

Biznology

Your most important tool in B2B is, arguably, the marketing database. Budgets, purchase plans. Unique identifier (to match and de-duplicate records). Fulfillment systems. Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Photo credit: Wikipedia.