Industry Spotlight: Email Marketing at Nonprofits
Litmus
OCTOBER 18, 2018
However, nonprofits are especially challenged when it comes to email resourcing in terms of staffing and tools. That has led to major challenges and only 44% of nonprofits saying their email program is successful. Answer their burning question: “What’s in it for me?”. to help incentivize signups. 47% less likely to use partials.
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