Industry Spotlight: Email Marketing at Nonprofits
Litmus
OCTOBER 18, 2018
Answer their burning question: “What’s in it for me?”. Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. What information will I be able to get later when the person donates, registers for an event, or takes some other action?
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