Computer Market Research

MAY 2, 2017

Without tangible data that clearly defines the ROI-acquired during each marketing campaign, CEOs and CFOs have little to no reasoning into the continuation of channel marketing investments. Partner POS data comes in many different formats (EDI, text files, Excel spreadsheets, zip files, etc.); See more See less.

Advertising Channels 68

Advertising Channels Tactics POS Marketing Management 68

Allocadia

JUNE 13, 2019

Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here? Marketing budget must be aligned to financial targets set by the company. The days of adding a line item called “Marketing” to a corporate budget are long gone.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Computer Market Research

SEPTEMBER 29, 2017

However, the amount you spend should be in direct correlation with a given partner’s performance. With a surplus of opportunity to spend on marketing, there is far less to measure ROI. This is measured against POS performance. Implementing Performance-Based MDF Program to Improve Revenue & Repeatable ROI.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Customer Experience Matrix

FEBRUARY 7, 2016

I'm defining these broadly to include any type of recommendation that uses the attribution model to suggest how users should reallocate their marketing spend at the channel or campaign level. Does the vendor create optimal media plans?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

LiveRamp

DECEMBER 11, 2018

Tests don’t tell you the exact ROI of your media. Purchases made by loyal audiences are more likely to be trackable within a POS or CRM system than purchases made by new customers. If you don’t take steps to extrapolate, you’ll underestimate the ROI for media run against new customers. Calculate true ROI—yes, you can!

Practices 58

Practices POS Allocation Best Practices 58

Allocadia

SEPTEMBER 22, 2020

The Problem: Spreadsheets Can’t Get You to ROI. ROI means a thousand different things, and when Carol Hague, VP Global Demand Generation, joined Talend last September, it wasn’t always clear how the business measured things in the past or why. We now have one single source of truth for marketing investments and their results.

Budget Programs 52

Budget Programs Enterprise Management Marketing Budget Creation POS 52

Allocadia

APRIL 2, 2019

There were other challenges with how Marketing was managing its finances, including a proliferation of spreadsheets used for planning, no visibility into actual spend and an inability to compare that against plan, and no insight into marketing ROI. Real-time visibility into actual spend versus plan.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59