Budget Management Marketing Budget Creation POS ROI 
Allocadia
JUNE 13, 2019
Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here? Marketing budget must be aligned to financial targets set by the company. The days of adding a line item called “Marketing” to a corporate budget are long gone.
Allocadia
SEPTEMBER 22, 2020
The Problem: Spreadsheets Can’t Get You to ROI. ROI means a thousand different things, and when Carol Hague, VP Global Demand Generation, joined Talend last September, it wasn’t always clear how the business measured things in the past or why. We now have one single source of truth for marketing investments and their results.
Expert insights. Personalized for you.
40 
Let's personalize your content