Why UGC campaigns may be the answer to the biggest challenges CMOs face this year
SmartBrief - Marketing
JULY 25, 2023
Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.
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