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How the metaverse will transform the future of B2B marketing

Tomorrow People

First, the technologies we typically associate with the metaverse have matured. New avenues for customer research The rise of video conferencing tools such as Zoom and Microsoft Teams has largely solved the problem of geographical constraints in qualitative market research. How can B2B companies prepare for the metaverse?

article thumbnail

How the metaverse will transform the future of B2B marketing

Tomorrow People

First, the technologies we typically associate with the metaverse have matured. The rise of video conferencing tools such as Zoom and Microsoft Teams has largely solved the problem of geographical constraints in qualitative market research. Before the internet, focus groups and interviews could only be held at physical venues.