Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Webbiquity

APRIL 14, 2014

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 Marketing Management and Measurement Stats. B2B Marketing ). And furthermore, long-tail searches have higher overall organic click-through rates.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JANUARY 17, 2011

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%. Marketing Strategy & Tactics. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

NOVEMBER 12, 2013

Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Two-thirds planned to increase digital marketing spending.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Two-thirds planned to increase digital marketing spending.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% What’s more, display ad spend is set to rise to $26 billion in Western Europe too.

Display 96

Display Stats Advertisements Advertising 96

QuanticMind

NOVEMBER 28, 2016

One of the biggest challenges that marketing leaders face is identifying and navigating opportunities to optimize their marketing offerings. So how can marketing leaders prepare for these and other changes? As a company that powers predictive advertising management software and manages $1.2 over the previous year.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40