Budget Management Companies Lock-In Marketo 
Adobe Experience Cloud Blog
DECEMBER 20, 2017
Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Seek to discuss questions like: Why are we spending in this area?
Adobe Experience Cloud Blog
JUNE 12, 2019
Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. And there are significant benefits to using ABM, including: Greater marketing ROI.
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Allocadia
DECEMBER 22, 2017
Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. • How can Marketing impact the business tomorrow?
Adobe Experience Cloud Blog
JUNE 12, 2019
Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. And there are significant benefits to using ABM, including: Greater marketing ROI.
Allocadia
APRIL 16, 2019
Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Seek to discuss questions like: Why are we spending in this area?
chiefmartech
JUNE 20, 2016
I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” Are all three of them marketing technology companies?
Metadata
APRIL 22, 2021
We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.
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