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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. 100k, I can likely afford to spend more per lead. The range of CPCs are $0.29

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. 100k, I can likely afford to spend more per lead. The range of CPCs are $0.29

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Affiliate Marketing: The Unabridged True Story

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So we’ve taken matters into our own hands and created the unabridged true story of affiliate marketing. But let’s get down to the nitty-gritty of exactly what affiliate marketers can expect to see in their wallets. Can you make money with affiliate marketing? In the US, affiliate marketing spend is expected to reach $8.2