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How Many Leads Does Your Sales Team Need?

Sales Engine

Marketing automation and lead management systems have allowed for a near-scientific breakdown of the sales funnel. Leads in each stage of the buying process meet very specific criteria and behave in certain predictable ways. The sales-accepted lead (SAL) designation can be an excellent indicator of lead quality.

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How Many Leads Does Your Sales Team Need?

Sales Engine

MARKETING AUTOMATION AND LEAD MANAGEMENT SYSTEMS have allowed for a near-scientific breakdown of the sales funnel. Leads in each stage of the buying process meet very specific criteria and behave in certain predictable ways. The sales-accepted lead (SAL) designation can be an excellent indicator of lead quality.

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5 Common B2B Lead Generation Myths Debunked

PureB2B

Fortunately, along with the swell of competition, a whole host of digital marketing tools have arrived as well. This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole lead generation process—confusing even the smartest marketers.

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5 Common B2B Lead Generation Myths Debunked

PureB2B

Fortunately, along with the swell of competition, a whole host of digital marketing tools have arrived as well. This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole lead generation process—confusing even the smartest marketers.

article thumbnail

5 Common B2B Lead Generation Myths Debunked

PureB2B

Fortunately, along with the swell of competition, a whole host of digital marketing tools have arrived as well. This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole lead generation process—confusing even the smartest marketers.

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How To Align Marketing With Sales

Marketing Insider Group

If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. And…Marketing needed lots of help. So I followed my frustration into a marketing career and have never looked back.