Whatever Happened to Marketing Strategy?
Marketing Insider Group
AUGUST 10, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures. OK, but WHY.
Let's personalize your content