Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. And in a less than shocking twist, rumors abound that Twitter will enable advertisers to purchase “high” categorization.

Twitter 167

Twitter Digg RSS Television marketing 167

Online Marketing Institute

OCTOBER 29, 2010

Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return. Her example was the PayPal Developer platform.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Single Grain

JULY 5, 2019

Originally, podcasting technology began as an extension of the RSS news feeds created by web developer Dave Winer. Former MTV VJ Adam Curry had been encouraging him to find a way to publish RSS feeds with multimedia, so in 2004, Winer launched a podcast called Morning Coffee Notes , and Curry launched his Daily Source Code show.

Marketing AI 111

Marketing AI Banners Startups RSS 111

Online Marketing Institute

NOVEMBER 2, 2010

Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return. Her example was the PayPal Developer platform.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40