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Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing.

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Klout and the Reality of Return on Influence

Convince & Convert

Fast, inexpensive, great service. There was a reason why nobody in social media has written a book about the nature of influence. Jay: The book is called “Return on Influence” The question people always have about Klout and similar services is how can you possibly deign to measure something as amorphous as influence?

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.