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Diversity in Marketing and Advertising: Are We There Yet?

Outbrain

I was very honored to represent Outbrain as a keynote speaker at the 2nd Annual DIMA (Diversity In Marketing and Advertising) Summit, which took place recently in London at the BBC New Broadcasting House. It was a very inspirational day for myself and my team members who attended the event.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. Strong brand equity is not only the causation of strengthening the Word of Mouth Marketing (WOMM) but also bears a positive correlation with the same.

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Storytelling & Career Building: An Interview with Carissa LaPura

Brandpoint

Not only were we listed, we were in the top 25 and they wrote a line that melted my softie heart: “Another good example, @MicrosoftHelps, is an active broadcaster but also a sensitive responder, replying to queries in a casual, friendly, and helpful tone. We had to show we understood our followers and engage on the same level.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. link] Sonny Gill Wow – fantastic points.

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Storytelling & Career Building: An Interview with Carissa LaPura

Brandpoint

Not only were we listed, we were in the top 25 and they wrote a line that melted my softie heart: “Another good example, @MicrosoftHelps, is an active broadcaster but also a sensitive responder, replying to queries in a casual, friendly, and helpful tone. We had to show we understood our followers and engage on the same level.

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Digital Marketing for SaaS Companies: How to Grow Recurring Revenue in SaaS

seo.co

Doing this not only makes sure your site is seen and “indexed” by search engines, but also maximizes your chances of search engines “understanding” what your site is about, correlating it with appropriate keywords and topics. This is key, especially with digital marketing as our primary consideration here.

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90 CRO Tips from 42 Shopify Experts

Convert

Build a team with the right competencies. Your HiPPO (Highest Paid Person’s Opinion) may often want something changed or improved on the website based on their opinion or what they like. Our desire for things to be consistent with what we believe and how we have behaved in the past. Focus on the right competency.