ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. Hence, television went from one-size-fits-all entertainment to its tailored version in less than a century, which is genuinely impressive. The 1950s brought color TV and remote control to life. Gaming consoles emerged only a few decades after the first TV had been created.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Bionic

MAY 5, 2023

Online Display : measured in impressions, purchased by CPM, priced in net, KPIs include clicks and conversions. Social : measured in impressions, purchased by CPM, priced in net, KPIs include likes and engagements. Digital video : measured in impressions, purchased by CPM, priced in net, KPIs include viewing metrics.

Media Plans 52

Media Plans Planning Paid Search Agency Cost Per Thousand 52

Hubspot

NOVEMBER 7, 2018

Penetration is the number of households who own a TV or subscribe to cable. A coverage map (or just coverage) represents the percentage of households or people receiving a particular broadcast signal within a geographic area. Impressions. Impressions represent the number of households or people who will potentially see a TV ad.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

chiefmartech

FEBRUARY 9, 2016

Ad tech built for the needs of media intermediaries is giving way to marketing tech built to serve marketers and their customers.Old-style media metrics like GRP’s, CPM’s and impressions are going away, as marketers focus more and more on business outcomes and ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40