Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Greater emphasis on data. Buyer intent data.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Valasys

SEPTEMBER 27, 2019

Marketers need to define the customer experience indexes for their brands so that they can evaluate the standards of their customer experience quality & can also competitively benchmark them. Customer experience management (CXM) is now no longer the end goal for the brands as it conventionally used to be.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

FEBRUARY 10, 2020

Having a stringent Customer Experience Management (CXM) framework not only helps marketers with customer acquisition & optimized sales conversions but also helps in client retention & omnichannel reputation management & branding endeavors. higher brand awareness, 1.5x According to Gartner. times higher average order value.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JUNE 25, 2019

Successful marketers may have revolutionized customer acquisition; however, that essentially doesn’t mean that a competitive array is just confined to the most successful brands. Thus, benchmark vs. baseline studies constitute an integral part of competitively benchmarking. Things to Avoid while Competitive Benchmarking: 1).

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 6, 2019

Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue. Using brand segmentation, brands get more specific about their target market. This helps brands in expediting conversions. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Unbound B2B

JANUARY 11, 2023

Run a SWOT analysis on your competitors B2B marketers should keep one eye on their competitors at all times. Business executives can build their personal brand by posting regular content and engaging with other people’s content. It can create a human image of your brand, leading to gaining customers’ trust. Strategy 11.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40