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Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. There are times when you might want to use the underscore between words–chiefly with multiword brand names. But when in doubt, use hyphens.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. DUPLICATE CONTENT GETS YOUR SITE DE-LISTED: The truth of the Google duplicate content penalty is quite simply that there is none.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Not all brands or websites have subdomains; these are hierarchal distinctions within the coverage of a broader domain and can be used to distinguish a separate area of the site or a different brand entirely. Hunt down and eliminate duplicate content. Google hates to see duplicate content , for somewhat obvious reasons.