Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. Media Buying vs. Media Planning.
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