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B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.; Why did I write the book?

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.