Books Business CPO Viral Marketing 
Lenny's Newsletter
SEPTEMBER 12, 2023
As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” Unlike on the B2C side, there was no sort of viral loop that got going that made us think, ‘Okay, we found it.’ Art by Natalie Harney. No such guide exists.
Webbiquity
JUNE 6, 2011
“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.
Expert insights. Personalized for you.
145 
Let's personalize your content