Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It makes sharing simple.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Authenticity and customer testimonials build loyalty and advocacy. The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

APRIL 7, 2010

Yet another testimonial for them. Yet another testimonial for them. Yet another testimonial for them. Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. The head of a PR office was using Foursquare tips to connect and reach out with people.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

nDash

DECEMBER 9, 2021

That means bloggers, customers, and other people share your content for free—which is where the word “earned” comes into play. Use testimonials, success stories, and case studies as social proof and evidence of problems solved by your existing customers. PR Newswire. Earned Content Distribution. Paid Media: HubSpot.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Convince & Convert

JUNE 16, 2010

I see testimonials, etc. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). Im Jay Baer.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120