The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Powered by Blogger. Posted by Tom Pisello at 12:23 PM Email This BlogThis!

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Powered by Blogger. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 14, 2005

If we match IT investments with Maslow’s hierarchy of needs, a new understanding can be developed which proves Nicholas Carr right - basic levels of IT capability and maturity have been met in most organizations, and indeed have commoditized. Powered by Blogger. Posted by Tom Pisello at 6:42 AM Email This BlogThis!

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

By making it easily accessible through our Web site, we’re confident more organizations will take advantage of the vital insight it provides to support the decision-making process.&# Powered by Blogger. Posted by Tom Pisello at 1:00 PM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less. Powered by Blogger.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

The new go-to market models are shaped by buying organizations who are forced to do-more-with-less, as a result, putting pressure on solution providers to demonstrate clearly how proposed solutions can help prospects drive savings, improve competitive advantage and deliver bottom-line impact. Powered by Blogger. according to Forrester.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

We have seen organizations create centers of sales enablement excellence, with a focus on tracking the value of sales enablement investments as a key objective. Powered by Blogger. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 4, 2010

Want to understand the unique benefits that a value-based B2B selling / marketing program can deliver for your organization? Take 5 minutes to tell us a little about your organization and we’ll quantify the value for you - https://roianalyst.alinean.com/enterpriseroi/AutoLogin.do?d=222693735895213178 Powered by Blogger.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

For buyers, Interactive White Papers provide a fast and easy way to personalize specific data and messaging points in the white paper, enabling them to streamline their research and create more effective resources that can be shared within their organization. Powered by Blogger.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Powered by Blogger. Posted by Tom Pisello at 1:02 PM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To. Time Frame for Measuring CRM ROI?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As the investment could earn interest elsewhere at the organizations weighted average the cost of capital, this is often called opportunity cost. Powered by Blogger. . • A dollar invested today could earn interest over time, so the investment needs to make up for the lost opportunity.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40