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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Global – [link].

Twitter 100
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Marketing Automation is Not Marketing Strategy

ViewPoint

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.