Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here).

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Hinge Marketing

FEBRUARY 9, 2017

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. Blogging — Blogs are a key component of content marketing.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

AUGUST 9, 2019

Effective multichannel management strategies are required & these strategies need to be well-integrated so that they can be measured (qualitatively as well as quantitatively) and the marketers can optimize their Return on Marketing Investment (ROMI).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Anteriad

APRIL 25, 2023

Blog A regularly updated website or web page. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Machine learning algorithms build mathematical models based on sample data or “training data.”

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Blog A regularly updated website or web page. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Machine learning algorithms build mathematical models based on sample data or “training data.”

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84