Remove switch-crm
Remove Blog Remove Buying Cycle Remove Demographics Remove Lead Generation
article thumbnail

How to Make Your B2B Industrial Marketing REALLY Work

The Marketing Blender

That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). Be prepared to spend on brand visibility even when no one is in a buying cycle. Not just their demographics, but their psychographics. This is all about data.

article thumbnail

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.