Adobe Experience Cloud Blog

APRIL 22, 2019

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The challenge, of course, is achieving this level of service at scale; traditional batch and blast emails simply won’t work. 2) Facilitate Communication. 3) Build Trust.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. Helpfulness is synonymous with service. You just first have to find your customers’ pain points.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Martech Advisor

AUGUST 22, 2019

According to Salesforce, “the batch-and-blast method doesn’t work on connected customers.” ” Statistics gathered by Salesforce support the importance of personalization in sales and marketing campaigns.

Advertising Channels 47

Advertising Channels Cold Calling Peer-to-peer Marketing & Strategy 47

Convince & Convert

FEBRUARY 23, 2012

Transcription services from our friends at Speechpad.com. This statistic struck me. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. Lauren : From an email standpoint, we definitely do a lot of email, a lot of e-blasts, a lot of people that subscribe to our emails. Lauren : Yes.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . This is the death of one-size-fits-all email blasts. According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. . ServiceNOW.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89