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Digital Channels Move Customer Engagement Strategies Beyond the Business Phone

Martech Advisor

According to Salesforce, “the batch-and-blast method doesn’t work on connected customers.” ” The company’s research found that when evaluating purchases, customers give almost equal weight to a company's personalization as they do to reputation.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Transcription services from our friends at Speechpad.com. Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep. They found that customers independently complete about 60% of the purchasing decision process before they contacted a sales rep.

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A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . This is the death of one-size-fits-all email blasts. According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. .