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Digital Channels Move Customer Engagement Strategies Beyond the Business Phone

Martech Advisor

Cold calling used to be a staple of many companies’ marketing and sales strategies. However, advances in technology are moving marketing and sales beyond the business phone to a variety of digital channels that allow enterprises to connect with customers and prospects on their terms.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Transcription services from our friends at Speechpad.com. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. Let’s get to work. Eric : Exactly.

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A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

For a century, marketing and advertising were the same thing. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. . To quote the blog post that started the conversation around engagement marketing: . . What Is Engagement Marketing? . 50% off!