What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?
6sense
DECEMBER 8, 2021
Not when you know your company’s In-market Ideal Customer Profile, or IICP. . Based on shared firmographic attributes and other factors, these are prospects that: Are most likely to buy from you. That’s what the “In-market” part of IICP refers to.) No cold calls. It sounds like fiction … but it isn’t. At its simplest: .
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