Blast Campaigns Demographics Forrester Blog 
PathFactory
SEPTEMBER 15, 2021
Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.
Adobe Experience Cloud Blog
JANUARY 3, 2014
At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Forget batch and blast. Who is ready to buy?
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Adobe Experience Cloud Blog
JANUARY 3, 2014
At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Forget batch and blast. Who is ready to buy?
Adobe Experience Cloud Blog
MARCH 20, 2017
In this blog, I’ll reveal six mobile marketing automation secrets in just six minutes: Secret #1: It All Starts With Customer Intelligence. Demographic information: Age, interests, and so on. In one of Leanplum’s reports, we found that behaviorally triggered push notifications are opened 9x more often than generic blasts.
Adobe Experience Cloud Blog
APRIL 22, 2019
Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The challenge, of course, is achieving this level of service at scale; traditional batch and blast emails simply won’t work. 2) Facilitate Communication.
Convince & Convert
FEBRUARY 23, 2012
We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. She meets with each brand manager, and she discusses with them, okay, this is the kind of voice we’re looking for, this is the type of events we have, these are the type of customers, demographics we have. He goes on blogs.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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