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ANNUITAS
OCTOBER 17, 2010
We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space. Gaffney: Absolutely.
Lead Liaison
MARCH 7, 2018
To watch “How Training Companies Can Scale Marketing” in its entirety, click here. We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. How does marketing automation system fit into the overall ecosystem?
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Hinge Marketing
DECEMBER 29, 2015
Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.
Lead Liaison
MARCH 14, 2018
To watch “An Introduction to Sales Enablement” in its entirety, click here. Lead Liaison provides an introduction to sales enablement. Learn the definition of sales enablement, why companies use it, and how it can help your business. of email marketing. What is killed enablement?
Albacross
JUNE 20, 2018
My sales team is on fire. These guys are really rockstars - they have an 80% closing rate, and even if we were to pay for lead generator software , I don’t think we’d be able to improve our sales process that much. Regardless of how amazing your sales team is, there’s always room for increasing employee productivity.
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