Blast Campaigns, Cost Per Click and Differentiation

Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

JANUARY 5, 2022

Campaign Medium:* Another required component for identifying the medium your URL was used upon such as: email, CPC, or some other method of sharing. Campaign Content: Optional parameter used for A/B split testing to differentiate your content. This is a required component and appears as: utm_source=googlemybusiness.

Traffic

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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

AUGUST 20, 2013

Gone are the days when you created an online form and stuck it in multiple places—your website, your blog, your email blasts, your landing page. DIFFERENTIATE BETWEEN SEARCH MARKETING GOALS AND CAMPAIGN KPIs. If you are using Paid Search or Pay-Per-Click (PPC), then cost-per-click and cost-per-lead are the right KPIs to measure.

Lead Generation

Lead Generation Search Marketing Lead Scoring Lead Ranking

B2B Marketing Zone

Understanding Where Your Traffic is Coming From with UTM Tracking Codes

9 Search Marketing Tips for Effective B2B Lead Generation

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