Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. That’s not to say, however, that we can just batch and blast away — because email is so reliable in a climate like this, it’s almost like every day is Cyber Monday. We’ll need to assess the channels and formats we use and even the content we create.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Litmus

SEPTEMBER 25, 2023

We had a blast learning from @emailjay_ , @jainamistry , @hannahjtiner , and Abigail Sims this afternoon. Secrets From My Swipe File: Copy Strategies You Can Steal – Lianna Patch For all us content folks in attendance, this session caught our attention! Thanks for the tips, Val! What secrets did they learn?

Marketing AI 100

Marketing AI VALS Top of Funnel Work Management 100