PureB2B

SEPTEMBER 1, 2020

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

Content Marketing Institute

SEPTEMBER 5, 2018

“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”. Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. What is a chatbot?

CMS Development 76

CMS Development Marketing AI VALS Marketing & Strategy 76

Litmus

SEPTEMBER 30, 2020

Overall campaign strategy and multi-channel awareness of content, visuals, calls-to-action, and audience segmentation. Val Geisler. Forward-thinking mindset in goal creation, continuing the campaign past initial launch, and setup of post-campaign review session. Amanda Kukkola. Sarah Fargusson. Shani Nestingen. Sharon Dzilvelis.

Email Marketing 117

Email Marketing VALS Multi-Channel Marketing & Strategy 117

PureB2B

SEPTEMBER 1, 2020

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Content Standard

OCTOBER 22, 2015

Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals. Tips to Build Your Pitch.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Litmus

MARCH 5, 2021

The Open Rates Newsletter from Val Geisler. Every week, Litmus’ content team takes turns to share what’s got them buzzed in email marketing—from Litmus and the wider community. Whether that’s a change to cadence, content, or design. Phrasee’s newsletter. What works for someone else may not work for you.

Examples 104

Examples VALS Newsletter Communities 104

Sprout Social

APRIL 30, 2020

With the uptick and shift in social media behavior, social media managers and content producers face several new realities that make their jobs ever more challenging: Preferences are changing. First and foremost, it’s important to consider what types of data you should be leveraging when planning your content and distribution efforts.

Optimization 87

Optimization VALS Ideal Customer Profiles Custom Publishing 87

Sprout Social

MAY 5, 2017

From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. — Val Vesa (@adspedia) May 3, 2017. Luckily there are several strategies that help make sure wires don’t get crossed. — Sortis Marketing (@SortisMarketing) May 3, 2017.

VALS 46

VALS Guidelines Planning Social Media 46

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform. It would be better to assign content briefs to the B2B influencers so that they could make better videos, not just add layers.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Hubspot

MARCH 27, 2018

Jes is the founder and Managing Director at marketHER.org , and helps drive organic growth for B2B tech companies, including InVision and Contently. Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Jes Kirkwood @Jeskirkwood.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Sprout Social

NOVEMBER 18, 2016

Having an understanding of what social content already exists and knowing what your brand’s follower numbers, engagement metrics, impressions and click-throughs are is essential for any progress. A1: What content types are getting the highest engagement, and what are people saying about it? SproutSocial A1. sproutchat.

VALS 70

VALS Click Rate Social Media Comparison 70

BenchmarkONE

NOVEMBER 11, 2021

With the rise of video content, when 69% of people prefer to watch a video to learn about a product or service, how-to videos help customers find answers to their questions and make the resolution process faster and more cost-efficient. The company’s own how-to videos are great examples of effective support content. Author Bio.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Sprout Social

APRIL 14, 2017

You’ll want to maintain a consistent tone of voice, visual aesthetic and make sure that the content you’re sharing is relevant. SproutSocial A1: Create a consistent theme across all platforms and add content that is both relevant + interesting! — Val Vesa (@adspedia) April 12, 2017. SproutChat. A1: Be social!

Personalization 55

Personalization VALS Branding Brand Identity 55

ConvertKit

NOVEMBER 20, 2020

This, in turn, makes us more interested and invested in the content and more likely to become a paying customer. Email personalization options include everything from using the recipient’s name in the email to sending out specific content to each type of subscriber. Offer a content upgrade. Send consistent, valuable content.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Litmus

DECEMBER 18, 2018

That’s a lot of content. Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. The Trends Transforming the Email Service Provider Landscape. Email Workflows that Work. Turns out we were right.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Onalytica B2B

FEBRUARY 17, 2016

Be sure to follow them to stay up to date on the best content and resources on IoT! The greatest benefits from the IoT will be the insights about things and automated actions by things that are enabled through sensors everywhere that deliver content, context, and cognition about all things. Now, things are becoming the Internet.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Buffer

DECEMBER 13, 2022

If we look at the source code for this interface, we’ll notice a filter function which takes the content of the TextField and returns a TransformedText reference that contains the modified text. This changed content then gets bundled in the TransformedText type and returned back to the TextField for composition. TextField(.

VALS 20

VALS Class Bundling Paid Search Agency 20

The ROI Guy

FEBRUARY 4, 2009

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is. Microsoft Virtualization with Hyper-V - better val.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. According to research we carried out earlier this year with Dynata , 82% of marketers say they are struggling to create enough high-quality content because they need more time, money or people, yet it’s becoming the most crucial element of the marketing mix.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Litmus

JANUARY 23, 2024

Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code. Every week, Litmus’ content team takes turns to share what’s got them buzzed in email marketing—from Litmus and the wider community. Plan your content calendar I know, it’s so exciting to add all!

Examples 86

Examples VALS Newsletter Design 86

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Jason: Totally agree with Val here. That would be awkward.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Litmus

JANUARY 24, 2020

Like you could fill out a form or like press different things and it would show different content? Jason Rodriguez. Welcome everybody to Delivering. So I’m your actual host, Jason Rodriguez, but I’m actually joined today by my lovely wife, Valerie. How are you doing? Valerie Jackson. Jason Rodriguez. Valerie Jackson.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

The ROI Guy

FEBRUARY 4, 2009

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is. Microsoft Virtualization with Hyper-V - better val.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Content Marketing Institute

MARCH 29, 2018

These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. Marketers learned firsthand at ICC from content professionals who are experimenting with the latest tools and strategies and have lived to tell their tales.

Marketing AI 107

Marketing AI Conference Top of Funnel Enterprise Management 107

NetLine

SEPTEMBER 20, 2018

The first week of September heralded the unofficial end of summer followed by the highlight of summer for content marketers – CMWorld in Cleveland, OH, September 5 – 7. It’s the singular reality of content that is luring marketers towards ABM and content syndication. Hello, managers!

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

The ROI Guy

FEBRUARY 4, 2009

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is. Microsoft Virtualization with Hyper-V - better val.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Litmus

JANUARY 3, 2019

In it, onboarding email expert Val Geisler and Litmus’s Chad S. Create an easy-to-scan content hierarchy. We’re bringing the spirit of Live Optimization directly to you with this ebook. Learn from real-life onboarding emails, submitted by your peers. Through these critiques, you’ll learn how to: Keep your messaging focused and clear.

Peer-to-peer 62

Peer-to-peer Optimization VALS Copywriting 62

Brandpoint

DECEMBER 5, 2018

Related content: Is Business Blogging Still Worth It?]. Just a topic, a blank content edit window and the Force. This made it ten times easier to write the post AND it provides more credibility to the content. Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing.

VALS 107

VALS Barriers Skype Wikipedia 107

Litmus

FEBRUARY 15, 2019

Now more than ever, subscribers are looking for personalized content right when they ask for it, so setting up and maintaining an onboarding email or welcome series is vital to subscriber retention and success. Many brands use a set of content blocks in their welcome emails to get an idea of what subscribers are interested in.

Peer-to-peer 72

Peer-to-peer Tips VALS Ideal Customer Profiles 72

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Unbounce

JANUARY 14, 2020

Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. Y ou can create custom landing pages for various segments of your email list and—using targeted content based on what you know about them—speak directly to their needs.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Unbounce

JULY 30, 2019

And much of your existing content is (understandably) attuned to their self-interest. ” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Building up your audiences and ramping up your ads in the preceding 3-6 months is very important.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

Secrets From My Swipe File: Copy Strategies You Can Steal – Lianna Patch For all us content folks in attendance, this session caught our attention! How to Get Organizational Buy In – Val Geisler After these exciting main hall keynotes, we broke out to those Professional and Practical tracks again for our afternoon sessions.

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142