How to Properly Diagnose a Failed Email Campaign
Content Standard
MARCH 20, 2017
Buying a list is buying stale food: no sales nutrition there. Failure to Segment. If 20 percent of your customers only buy your mink socks, they shouldn’t get the email blast pushing crystal-studded coffeemakers. Your content strategy has to target your lists to their bull’s-eye, and to do that, you must segment.
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