Prophets of Profit 2019: ABM Experts Predict the Future
Engagio
JANUARY 7, 2019
Don’t skimp on low-quality direct mail pieces, waste time with ordinary email campaigns, or burn a bridge with irrelevant personal outreach. Data from TOPO’s recent account based benchmark confirms this: Account based delivers on strategic, board-room metrics: 80% of respondents improves customer lifetime values.
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