Beyond the pushbacks and eye-rolls: Why branding faces resistance in B2B and how opportunities get missed
B2BMarketing.net
OCTOBER 7, 2024
In fairness, marketing and branding programs can face stiff competition from requests from all other budget petitioners, and you have to, well, perform like a powerful brand yourself, CMO – you have to differentiate yourself, stand out and above the rest, build trust by fulfilling your audience’s needs with reason and empathy.
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