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Unlocking and supporting business opportunities with first-party data

Liveintent

First-party data and ad sales. You can use newsletter content and ad engagement data to build audience segments. By looking at how your readers engage with your content, you can segment your audiences by interests like sports fans, health & wellness aficionados, and finance enthusiasts, for example.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers?

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Four B2B Digital Marketing Strategies to Help You Generate Leads

The Marketing Blender

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

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How to Enhance Inbound Marketing with Social Media

BenchmarkONE

Inbound marketing is one of the most impactful types of marketing that you can do for your brand. When executed consistently and adequately, it can be 10x more effective than outbound marketing at converting leads and can reduce the average cost-per-lead by as much as 80% in just five months. Sharing Gated Content.

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How To Market Your Local Business With Content

DAGMAR Marketing

Are you new to online marketing for your small business? Or do you just need ideas for what to write about to market your local business online? Many of the small business owners we work with know they need to have more (and better) content, but don’t know where to start. Why local content matters. You’re not alone!

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE. HubSpot CRM.