workflow-manager 
chiefmartech
JANUARY 25, 2022
Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As martech buyers tell martech sellers that it’s a factor their purchasing decision hinges upon, martech product managers respond by prioritizing integrations accordingly.
BenchmarkONE
DECEMBER 8, 2021
A time-tested way to improve the efficient execution of your email marketing strategy is to set up fully automated workflows. When a brand has a seamless feedback loop in their online customer flows (meaning they’re removing as many barriers-to-purchase as possible), it helps retain customers better in the long run.
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Pam Didner
APRIL 23, 2019
If you have a standard tracking system with integration to your marketing automation, CRM, POS (point of sales), eCommerce and other platforms, you can see a series of actions that prospects go through their journeys. The marketing team ran a paid retargeting campaigns by creating 100 customized banner ads in 5 industry verticals.
Hubspot
OCTOBER 1, 2021
In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.
Martech
FEBRUARY 25, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Artificial intelligence is used throughout the Acoustic Marketing Cloud.
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