How D2C healthcare marketers can stay flexible in 2021
Liveintent
JUNE 15, 2021
Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. “CPM, CPC, and CPAs are going to go up. ROAS is going to go down. ” Macaraeg said.
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