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Build a Business Around Your Website: How to Set Your Project & Team Up for Success

Adobe Experience Cloud Blog

Proper setup and management include four key areas: team, time, tools, and process. People manage customers. Having clear paths for other inbound requests will minimize the distractions (and delays) caused by managing big and small projects side by side in your sprints. Communicate with and manage stakeholders.

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The Number One Reason for Sales and Marketing Misalignment

Pam Didner

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing? Explain why sales and marketing are different. Show how ABM can tie sales and marketing together. Marketing focuses on Who, What, and When. Who are they?

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Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode today, speaking with Adam, we talk about his time with VaynerMedia and really what kind of a person Gary Vaynerchuk was to him and how it was to work with him. My career story: born and raised New Yorker, 15 years working in advertising and marketing.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.